In a festive twist nobody saw coming, an internal Comedy Knights email intended for cast and crew accidentally found its way into the inboxes of the entire Comedy Knights mailing list—all 12,000 of them. The email, which included a promo code for a special team discount, has now been turned into a holiday gift for fans of the show.
When we reached out to producer Wesley Ellul about the mishap, he was refreshingly candid. “We accidentally sent it out to the wrong mailing list,” he admitted. “Normally, we don’t offer any further discounts so close to the show for audiences—we want to reward those who book early—so this obviously wasn’t ideal.”
Chris Dingli also noted the unexpected silver lining of the situation. “While this wasn’t planned, it made us reflect on how we engage with our audience. Mistakes can lead to opportunities to connect with people in a more meaningful way,” he said. “Plus, it’s been heartwarming to see how many people reached out with kind words or a sense of humor about the mix-up.”
But instead of revoking the code, Ellul and Dingli decided to embrace the Christmas spirit. “Hey, it’s Christmas! Let’s share some love with the people of Malta and all the amazing people who have come to watch the show this year,” Ellul said. The clock is ticking—the promo code will remain active only until midnight on Christmas Day, so grab your tickets now and don’t miss out!
Fans who received the email can now use the promo code CKTEAM to snag 15% off tickets for select show dates:
26th December
29th December
30th December
2nd January
5th January
Here’s how to redeem the discount:
Visit the ticket booking page: Click here to buy tickets.
Select your preferred show date and tickets.
On the "Your Details" page, enter the promo code CKTEAM.
Press “Use Promo Code” to apply the discount.
Don’t wait too long, as the code expires at midnight on Christmas Eve!
The email mishap didn’t go unnoticed by recipients, and many couldn’t help but share their thoughts:
Gianluca: “Just to let you know that I have received the below email. I must have been copied by mistake.”
Beckie: “Hi, I think somehow this got sent to me wrongly! Don’t worry, I shall not share =)”
Nicola: “Good marketing!”
Denise: “Hi, I think I received this email by mistake.”
Alexandra: “Hi, is this a mistake?”
While some subscribers politely flagged the error, others took a more humorous approach, applauding what they saw as an “accidental” stroke of marketing genius.
This year’s Comedy Knights production promises to be their funniest yet. Ellul shared that the cast and crew have put in long hours to create a show that delivers laugh after laugh. “The hours that have been put in by all the cast and crew are showing because it is easily our funniest show yet,” he said.
But that’s not all—Comedy Knights 2024 comes with some extra surprises and an incredible prize giveaway. Audiences have the chance to win:
A designer chair from Form
Hundreds of CouponClub.mt one-month Premium memberships
Myoka Spa vouchers
Vouchers to dine at Café Cuba
“It’s been a long production week, but we’re thrilled to bring Malta something truly special this year,” Ellul added.
Whether the email leak was a happy accident or a stroke of marketing genius, one thing’s for sure—fans are in for a treat. Don’t miss out on the laughs, surprises, and giveaways that make the Comedy Knights a staple of Malta’s festive season. Use the promo code CKTEAM and secure your seats now!
info@comedyknights.com https://www.comedyknights.com
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